Been a hot minute since I posted. Not going to lie, really lost some momentum there. It’s not that I was doing nothing but was more just wandering in the wilderness a bit about what my next move should be. Here’s what I’ve accomplished in my writing absence:
Ran ads for puck holders on Facebook and sold several more
Lots of contracting work to keep up on paying bills
Updated the puck holder website
Created a new round of ads
Dealt with a multi-day customer support issue on a puck holder
Running ads on Facebook totally worked and drove traffic to the site. I ran ads in the Seattle and Utah markets and both ended up at around 21 cents per click with a sales conversion rate of just under 1%. Honestly, I was pretty pumped about it considering I have no idea what I’m doing.
Instead of just blindly running the next round of ads I figured I’d make some changes to the website to try to increase conversions. I’m still in the zone where I don’t know if it’s the copy or the price that limits conversions so I’m going to play with one thing at a time.
I did find that conversions were better over the weekend so I’m going to run the ads this time for a shorter time and target the weekend.
I’ve also had several people reach out on Whatnot asking when the next stream is going to be so I need to get that planned as well.
Biggest takeaway from the last two weeks is to just keep the foot on the gas. Keep trying things. Deliver something every single day.
Great to hear back from you. I love the fact that you explored ads. I have always thought that generating traffic might be easier than the conversion rates, I would like to learn about the methods you employ for getting good conversion rates. In addition to this If you feel like the load of handling so many things is a bit too much I'd be to take some load off of you (no charges). feel free to reach out to me through email and assign some tasks to me which might help you in your journey especially website related. I wonder what stack you use for your website, react or something else? would be happy to take a look at your puck website if you could share the link. wishing you all the success in the world Kevin, Regards.